Privacy Policy

Last updated: August 31, 2026

This policy uses placeholder contact details ((214) 555-0199, hello@watercowboys.com) matching the rest of the site. Update both here and site-wide once real details are set, and have this reviewed by an attorney before it governs real customer data — this draft covers the standard elements but isn't a substitute for legal review specific to Texas and your actual data practices.

Water Cowboys ("we," "us," or "our") respects your privacy. This policy explains what information we collect when you use our website, why we collect it, and how we handle it.

Information we collect

When you use our water hardness lookup tool, request a quote, or book a call, we may collect:

Contact information: name, phone number, email address
Location information: ZIP code, and service address if you book an installation
Usage information: pages visited, time on site, and general interaction data, collected automatically via standard analytics and advertising tools

How we use your information

To provide your water hardness result and recommended package
To contact you about your quote, scheduled call, or booked installation
To send you information about our services, if you've opted in
To improve our website and advertising based on aggregate usage patterns
To measure the effectiveness of our advertising campaigns (see "Advertising and analytics" below)

Advertising and analytics

We use tools including Google Ads and Meta (Facebook/Instagram) advertising to reach potential customers and measure how well our ads perform. These tools do not load or collect any data until you explicitly consent — when you first visit our site, you'll see a banner asking whether to enable this tracking. Nothing loads unless you click "Accept." If you click "Decline," or simply close the banner, none of these tools run on your visit. These tools, once enabled, may use cookies or similar technologies to:

Track whether someone who saw or clicked an ad later used our tool or requested a quote
Show you relevant ads on other websites and platforms based on your visit to our site

You can change your choice at any time by clearing your browser's local storage for this site, or by adjusting your preferences directly through Google's Ad Settings and Meta's Ad Preferences.

How we share your information

We do not sell your personal information. We may share it with:

Service providers who help us operate our business — our CRM/scheduling platform, and the installer who performs your service, when you book an appointment
Advertising platforms (Google, Meta) in aggregated or hashed form, for the ad measurement purposes described above
Legal authorities, if required by law

Your choices

You can ask us to delete your information by contacting us at the details below
You can opt out of marketing emails or texts at any time
You can decline to provide information, though this may limit your ability to use certain features (like getting a personalized quote)

Data security

We take reasonable measures to protect your information, but no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Children's privacy

Our services are intended for adults. We do not knowingly collect information from anyone under 18.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.

Contact us

Questions about this policy or your information? Reach us at:

Water Cowboys
Phone: (214) 555-0199
Email: hello@watercowboys.com
Serving Dallas–Fort Worth, TX